Aaron Cheng's Portrait

About

I am a Staff Product Designer with over 9 years of experience at Meta. My background as a former architect shapes how I look at digital spaces—transitioning from physical structures to becoming a systems thinker, product strategist, and specialist in 0-to-1 projects. I thrive on taking highly ambiguous, complex spaces and turning them into intuitive, scalable product realities.

Lately, I am completely obsessed with AI and constantly exploring new ways to build different things. I was the top Claude Code power user among the company's product designers. I built several AI tools that empower product designers to independently generate high-fidelity prototypes and directly ship production UI changes, radically optimizing our product lifecycle. I also love working on side projects with AI. For example, I built Kill Werewolf—a game for my daughter where I leveraged AI to generate all the visual assets, voiceovers, and code.

Experience

Meta — Staff Product Designer

Product Strategy

Defined strategy and led 0-to-1 design for AI Profiles, a Zuck priority — shipped Beta and MVP, surpassed the goals.

Led design for Lasso, Facebook's first standalone video app, which became Reels.

Complex System Design

Designed the Guidance & Education framework adopted as a Facebook-wide shared language.

Unified the Roles/Permissions system across Profiles and Groups.

Architected the Business Messaging foundation spanning WhatsApp Login, Authorized Agents, and Unified Onboarding.

Cross-Org Collaboration

Drove alignment for AI Profiles across Facebook, GenAI, and Instagram.

Secured PD Director buy-in and company-wide adoption for Guidance & Education.

Coordinated the Business Messaging platform strategy across multiple product teams.

GoDaddy — Senior UX Designer

Served as the lead designer for Online Store/Appointment and won two company awards for design excellence.

Striim — Lead Designer

Led the end-to-end design of an enterprise platform for real-time streaming data integration.

BorderX Lab — Lead Designer

Joined as the 2nd employee at a cross-border e-commerce startup.

Grew the company from zero to $2M seed funding and 2,000 DAU.

Contact

If you have a project in mind or are simply interested in talking with me, get in touch and send me an email:

Aaron Cheng: contact@ChengFolio.com