About

I am a Staff Product Designer with over 9 years of experience at Meta. My background as a former architect shapes how I look at digital spaces—transitioning from physical structures to becoming a systems thinker, product strategist, and specialist in 0-to-1 projects. I thrive on taking highly ambiguous, complex spaces and turning them into intuitive, scalable product realities.

Lately, I am completely obsessed with AI and constantly exploring new ways to build different things. I was the top Claude Code power user among the company's product designers. I built several AI tools that empower product designers to independently generate high-fidelity prototypes and directly ship production UI changes, radically optimizing our product lifecycle. I also love working on side projects with AI. For example, I built Kill Werewolf—a game for my daughter where I leveraged AI to generate all the visual assets, voiceovers, and code.

Meta — Staff Product Designer

May 2017 – Present

Product Strategy

- Defined strategy and led 0-to-1 design for AI Profiles, a Zuck priority — shipped Beta and MVP, surpassed 2 of 3 goals

- Led design for Lasso, Facebook's first standalone video app, which became Instagram Reels

Complex System Design

- Designed the Guidance & Education framework adopted as Facebook-wide shared language

- Unified the Roles/Permissions system across Profiles and Groups

- Architected the Business Messaging foundation spanning WhatsApp Login, Authorized Agents, and Unified Onboarding

Cross-org Collaboration

- Drove alignment for AI Profiles across Facebook, GenAI, and Instagram

- Secured PD Director buy-in and company-wide adoption for Guidance & Education

- Coordinated Business Messaging platform strategy across multiple product teams

AI Projects

- Built AI tools on Claude Code used by hundreds across Meta including engineers

- Created tooling that lets PDs generate prototypes and ship production UI changes without leaving the browser

- Founded BizM Design's AI learning programs

- Top Claude user in the company

GoDaddy — Senior UX Designer

Oct 2016 – May 2017

- Lead designer for Online Store and Online Appointment

- Won two "Wowme Prizes" for design excellence

Striim — Lead Designer

Sep 2015 – Jul 2016

- Designed core web applications for an end-to-end streaming data integration platform

- Defined UI infrastructure and maintained a style guide to ensure a consistent experience

BorderX Lab — Lead Designer

Oct 2014 – Sep 2015

- 2nd employee at a cross-border e-commerce startup (Bieyang app). Grew the company from zero to $2M seed funding and 2,000 DAU.

- Designed the entire app from scratch: logo, branding, UI, interactions, icons

If you have a project in mind or are simply interested in talking with me, get in touch and send me an email:

Aaron Cheng: contact@ChengFolio.com